Main entrance We were responsible for directing and producing video content, including the eight-screen digital signage installed at the main entrance and exhibition explanatory videos for each area. To avoid distracting from the exhibition experience, we carefully designed videos that were easy to understand and unobtrusive, minimizing decorative flourishes as much as possible.

Concept film for OBJECT INDEX, a new brand for overseas markets from KAKIMORI, the long-established stationery maker headquartered in Kuramae, Tokyo. The film is quietly and precisely composed so that the atmosphere conveyed by the products—their functions made visible in form, their noise-free coloring that blends into any lifestyle, and the particular kind of madness hidden within Japanese craftsmanship—becomes the very character of the visuals.

Through the accumulation of fragments, new stories begin to emerge. We look at the points of contact between what people have created and nature, and share a common gaze. By setting aside desires and prejudices about how things should be, we gently pose questions to the viewer’s curiosity and imagination.

MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”