We captured today as a single day, and electricity as the “power source” that moves someone’s heart.

A TV commercial that translates the product concept of Biore U Hand Soap into concrete usage situations. An illustrated mother character and real children. A video work that specifically depicts the hand soap being used in repeated moments of everyday life.

We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.