Direction/Editing: I was responsible for this.

Above all, I edited this with the intention of making something playful while taking it extremely seriously and with complete sincerity. Since it was set to be distributed on TikTok and Instagram ads, this is a piece that focuses on instant impact and memorability, with particular attention paid to catchy phrases, memorable color tones, and movement. That said, I was also conscious that overdoing it could make it look cheap, so I carefully balanced details like font choices, the overall layout, and the pleasantness and timing of the motion.

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ShimeQ Technology Co., Ltd. Headquarters! A video for virtually experiencing the F exhibition space. We aimed to help viewers understand the wide range of ShimeQ’s various solutions by presenting them in a fast-paced video.