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SINN PURETÉ – Shinjuku Cross Vision 3DOOH - 映像作家: sunjunjie
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SINN PURETÉ – Shinjuku Cross Vision 3DOOH

2024
00:00:15
”Exploration 1: Studies for Naked-Eye 3D Vision” is the first installment of an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of video-based advertising expressions are possible by making use of the medium’s characteristics, such as creating a sense of depth through optical illusions, movements that catch the attention of passersby, visual composition, and sound design. As smartphones have become more widespread, advertising expression has increasingly taken on the aspect of a medium closely integrated into everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the fictional stories being presented. To make this project feel more realistic, we felt it necessary to express its world not through a fictitious client but through an actual brand product, so we approached the fragrance brand “SINN PURETE” with a collaboration proposal. We discussed the video planning with the collaborator and decided to create two 15-second movies, each based on a different theme, in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lines. The second film merges SINN PURETE’s mascot character with the world of SUNJUNJIE, aiming for a pop and humorous expression that feels distinctly Tokyo. The creative elements we challenged ourselves to include were how to create a striking 3D pop-out effect, and the selection of objects and movements that would be interesting when they emerge from the screen. Since not everyone watches a video from the beginning, we aimed to capture attention from any point of entry, while creating a sense of controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the framing structure, the imagined depth, the actual size of the billboard, and the relationship between viewing distance and scale.
anicecompnay X SUNJUNJIE – Shinjuku Cross Vision 3DOOH - 映像作家: sunjunjie
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anicecompnay X SUNJUNJIE – Shinjuku Cross Vision 3DOOH

2024
00:00:15
“Exploration 1: Studies for Naked-Eye 3D Vision” is the first in an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of visually experiential advertising expressions are possible by taking advantage of the medium’s characteristics and investigating three-dimensional effects using optical illusions, motion that catches the attention of passersby, visual composition, and sound design. With the spread of the iPhone, advertising expression has increasingly come to function as a medium closely tied to everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the development of fictional narratives. To make this project feel more realistic, we felt it was necessary to base it on an actual brand product rather than a fictional client and to express its worldbuilding, so we brought a collaboration proposal to the fragrance brand “SINN PURETE.” After consulting with the collaborator on the film planning, we decided to produce two 15-second movies with different themes in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lineups. The second film blends the world of SINN PURETE with SUNJUNJIE’s universe through the brand’s mascot character, aiming for a pop and humorous expression with a distinctly Tokyo feel. The creative elements we challenged ourselves to include were how to create a pop-out 3D effect, as well as selecting objects and movements that would be interesting when they appear to jump out. Since not everyone watches a video from the beginning, we aimed to make it capture attention no matter when it is viewed, while maintaining a controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the stage-like framework, imagined depth, the actual size of the billboard, and the relationship to the viewing distance.
Dissipative Figures – 1000 Birds, Light in Dark - 映像作家: teamlab
3DCGArt workInstallationInteractive

Dissipative Figures – 1000 Birds, Light in Dark

2023
00:01:43
The outline of life’s existence is not the boundary of the physical body, but something ambiguous that also includes the environment continuous with it. As long as life is alive, it dissipates energy and moves the surrounding environment, such as the air. This work depicts the existence of a flock of birds through the energy the flock has given to the world. The existence called “I” is the mind, the body, and the environment continuous with them. A pebble, and things that humans have made up to now, have stable structures in and of themselves. Life, however, is different. A pebble will continue to exist even if it is placed in a sealed box cut off from the outside world, but life cannot maintain its existence when placed in such a closed box. Life is like a vortex born in the sea. A vortex is an existence within a flow, and the boundaries of its existence are ambiguous. In fact, a vortex is in a steady state, yet continues to writhe and appears like a single powerful living being. A vortex is not something that maintains a stable structure on its own; it is created by water continuously flowing from outside the vortex to inside it, and from inside to outside, and its structure is sustained by that flow. Life, too, takes in matter and energy from outside as food, releases matter, and dissipates energy outward while building an ordered structure. In other words, the structure of life is formed not by life itself, but by the environment continuous with it. Life is a miraculous phenomenon that arises in the flow of an open world, and like a vortex in the sea, it exists within an infinite continuum, with ambiguous boundaries to its existence. To be alive is to continue dissipating energy into the world and to remain continuous with the world. Work page: https://www.teamlab.art/jp/w/dissipative_birds/himeji/
The Room of the Sun and Moon - 映像作家: annolab
Art workInstallationInteractiveKinetic

The Room of the Sun and Moon

2020 ~
00:07:36
One of the interactive artworks created around the theme of engaging with nature and expanding physicality, housed in the “Museum of Inhospitable Nature and Human,” established in Bungotakada City, Oita Prefecture. This work is conceived as a room where visitors can play with sunlight. As visitors walk through the room, the small openings in the ceiling automatically open and close, enveloping their bodies in light, while the patches of sunlight on the floor constantly change shape, like the waxing and waning of the moon, in response to the opening and closing of those openings. The viewer’s position is detected by sensors, and only the small openings on the side facing the sun are activated. In addition, the interior is adjusted by analyzing weather data from the Japan Meteorological Agency, so that the most suitable effect is produced at any given moment: on sunny days, mist fills the room and shafts of light can be seen streaming down to the floor. Moreover, piano notes sound when the small openings open, and a piano piece is performed as visitors walk through the room. In this work, the technology is not directly presented; instead, it is used solely to capture sunlight and deliver it directly onto the viewer’s skin, allowing them to feel nature. Rather than artificial light, natural light is delivered to the viewer, evoking not only sight but also the warmth that light holds, and designed to sharpen the senses and awareness of those who experience it.
時空間のしっぽ - 映像作家: annolab
Art workInstallationInteractive

時空間のしっぽ

2014
00:03:01
《時空間のしっぽ》は、時空間という概念を体験するためのアート作品として制作されました。 ミンコフスキーの光円錐によって、私達は常に光の速度で未来へ広がる可能性の地平を­見つめながら現地点に存在しています。作品の空間の中央に置かれた『時空間のしっぽ』に触れると、時空間という概念において、自分がどのように現在の地点へ到達したのか、その軌跡を見ることができます。 空間は前方に置かれたセンサによって3次元スキャンされており、過去と現在の空間の位置を比較することで、まるで過去の自分が現在の自分と同じ空間内に存在するかのように見える映像をリアルタイムに生成しています。 映像演出による時空間の操作は、「バック・トゥ・ザ・フューチャー」を始めとするSF映画や、ドラえもんなどの漫画、あるいはノーマン・マクラーレン「Canon」、ズビグニュー・リプチンスキー「Tango」、ミシェル・ゴンドリーによるカイリー・ミノーグのMV「Come Into My World」といった実験映像によって実現されてきました。ただ、それが実際に「どんな体験なのか」は今まで空想するしかありませんでした。 人は空想をすることで、現実の世界を新しい形で捉え、変えていくことができます。時空間という概念は非常に新しい概念ですが、この概念の登場よって私達の世界の捉え方も大きく変わってきました。《時空間のしっぽ》はまだ映像の中での体験ですが、今後技術の発展とともに、それが実空間に飛び出すことも遠くないのではないかと思います。時空間を肌で体験することができる先には、どのような世界が広がっているのか、楽しみです。

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