Description: We were responsible for planning, directing, designing, and editing the promotional video for “KUUMA STYRO,” a next-generation sauna offered by KUUMA Inc. “KUUMA STYRO,” characterized by its special foam material and high design quality, adapts to any environment and offers a free, personalized sauna experience. Through powerful and innovative visuals, we portrayed a new era of saunas that overturns conventional sauna conventions.

CG animation for the “Nemuru Ma Anime” segment included in U-NEXT Kids’ picture-book reading program “Nemuru Ma Ehon.” By weaving together the factory motifs that Masaya Ishikawa had explored in his previous works with the absurd ideas of Senpuukyaku Hoshiko, the piece was brought to life as a mysterious and charming visual work. The 3DCG production was handled by Hoshiko. Through repeated trial and error, the process by which “something” whose state keeps changing—such as being stretched or painted—is manufactured was visualized. In the latter half, frame-by-frame “faces” are given to the manufactured objects to endow them with emotion, retelling the factory line as a single story.

Since there wasn’t much room in the shooting and editing conditions, I aimed for “Simple is best.” When I think of “Simple is best,” I think of the “dance cover” videos posted on Niconico and YouTube, so I used the so-called “dance cover” style as a motif and added various forms of expression to it, which resulted in this. As for the points I focused on, it was the lighting effects of the live switching.

日本最高峰の戦いを繰り広げるフットサルリーグの魅力を凝縮した映像をKOO-KIが演出。ポップでクール！な、フットサルならではの特徴が引き立つように企画、演出している。