An eyecatch video used during live broadcasts on J SPORTS, Japan’s largest sports channel. Selected from extensive athlete footage, it was created as a rotoscope full animation. It depicts power and muscle, explosive speed and the beauty of trajectories, including abstract nuances. In the perspective that picks up the beauty of athletes’ muscles and in the occasional bursts of color, we pursued what only hand-drawn animation can achieve. To accommodate the irregular scheduling of live broadcasts and be usable at random lengths, care was taken so that it would clearly read as a sports program no matter where it is cut. The visuals are precisely synchronized to the rhythm of the music, with movement designed to draw the viewer’s gaze in.

Description: Two people are having lunch during a break from work. But the moment they take a bite, both of them suddenly change completely⁉︎ Meals low in dietary fiber were given names such as “Speed Meals”: things you can eat quickly, like ramen or soba, “Intense Meals”: one-dish meals with few vegetables, like katsudon or gyudon, and “Whatever Meals”: things you can pick up and eat with one hand, like savory buns or onigiri. By dramatically changing the art style of the person eating them, the campaign playfully expressed meals lacking dietary fiber. (3 parts) Because dietary fiber is something we tend to fall short on. With Fibe Mini, feel refreshed. Sneak in some fiber. Deliciously make up for it. ▼Fibe Mini official site here https://www.otsuka.co.jp/fib/