Description: “Scuffin” refers to the lines etched into a bottle through repeated use. A returnable bottle requires the extra step of being returned in order to be used again. This is the story of a bottle journeying around the earth, marked with “scuffin” as proof that someone returned it. A web movie for Pocari Sweat’s returnable bottle. The scenes in which the bottle glows were filmed by shining projector light onto cut-paper artwork.

An experiment to send a hamster soaring into the sky. A dream you can’t give up on might change if you take that first step.

ASO CALDERA HIKE At the plaza in front of JR Kumamoto Station, we unveiled “ASO CALDERA HIKE,” a विशाल space themed around the Aso Caldera, a symbol of Kumamoto’s great natural landscape, with a maximum diameter of approximately 24 meters and a maximum height of approximately 2.4 meters. “What if Kumamoto’s great nature came to the very center of the city?” ASO CALDERA HIKE is a content experience that lets visitors immerse themselves in Aso, the symbol of Kumamoto’s natural beauty. A giant object, inspired by the outer rim mountains encircling the Aso Caldera and measuring up to approximately 24 meters in diameter, was installed at Amu Hiroba. Visitors can step inside the ring-shaped structure, wander around, or sit and relax at their leisure. At night, a show and interstitial effects are performed using a high-brightness projector of approximately 40,000 lumens installed on the upper floors of the station building. PARTY was responsible for the planning and overall direction. Period: Friday, December 3, 2021 – Monday, January 10, 2022 (national holiday) Location: Amu Hiroba (Shirakawa Exit Station Plaza, in front of Kumamoto Station) Show Direction: HIKING SEASONS The theme is the four seasons of Aso. This is an immersive art experience in which visitors walk through a giant object modeled after the Aso Caldera and enjoy the changing, majestic scenery of Aso. From January, when the land is covered in snow and ice, to controlled grass burning, fresh greenery, Miyama kirishima azaleas, grass and blue skies, and pampas grass tinged by the setting sun, leading to a December landscape sparkling with countless stars. A vast projection spread across approximately 600㎡ brings to life Aso’s magnificent scenery as it transforms with the seasons.