We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.

This work is based on the “fleeting scenery” captured while driving on a highway, and is built around the concept of connecting the sensibilities that lie between photography (the moment) and music (time). It reconstructs elements such as the tension of the shutter, the space created in between, and the sense of speed through both sound and visuals, portraying an experience in which “moments accumulate and become time.” In the visuals, rather than simply arranging still photographs, depth information is generated to create a pseudo-3D effect, and by moving them again, a new temporal axis is introduced. Instead of faithfully reproducing reality, the work deliberately incorporates imperfections and blur, adopting a method of transforming photographs into something else entirely. Through trial and error under the constraints of using only photographs and instrumental music, this piece aspires to the beauty and immersion that emerge from limitation.

I expressed the worldview of the work.

The music video is characterized by visual aesthetics that strongly reflect the song's sentimental and nostalgic mood. Utilizing the artist's personal past photographs, this visual nostalgia deeply explores the song's theme of what is lost in the process of becoming an adult.