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Promotion

Slack Japan

2018

00:00:16
Slack Japan
  • Slack Japan
Client: Slack Technologies, Inc
Agency: PARTY New York
Agency: PARTY

Idea: Miho Ishizuka

Creative Director: Masashi Kawamura（Whatever）
Planner: Hiroki Nakamura (PARTY)
Art Director, Designer (Video): Miho Ishizuka (PARTY)
Copywriter: Yuki Ohtsu (PARTY)
Producer: Hiroyuki Nakayama (PARTY)
Creative & Client Relations Manager: Mandy Wang (PARTY)
Film Director: Takuya Demura (CAVIAR)
Art Director, Designer (Graphics): Yutaka Saji (15cc)
Producer: Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Production Manager: Masami Ouchi (TAIYO KIKAKU Co., Ltd.)
Production Assistant: Rina Kikuchi (TAIYO KIKAKU Co., Ltd.)
Production Assistant: Ayaka Miwa (TAIYO KIKAKU Co., Ltd.)
Offline Editor: Rintaro Kozasa (TAIYO KIKAKU Co., Ltd.)
Stills Photographer: Akiko Isobe
Hair&Makeup: Minako Suzuki
Motion Graphics Designer: Suguru Tachikawa
Sound Designer: Taeji Sawai
Cinematographer: Yoshinobu Yoshida (GLASSLOFT inc.)
Art Designer: Ayako Sakahara (GLASSLOFT inc.)
Lighting Technician: Cosilo Ueno (UENO)
Stylist: Toshio Takeda (MILD inc)
Casting Director: bobbie tanabe (EXILES HYPE INC.)
Cast: Mutsue Koubara (BARK IN STYLE)
Cast: Kota Nakamura (B-TOKYO)
Cast: Kiyoto (esQUISSE)
Online Editor: Shunsuke Endo (kiCk inc.)
Mixer: Yuko Baba (Video mix labo)
Colorist: Yoshiro Kamei (Sony PCL Inc.)
Narrator: Ryo Shimokawa (aksent)
Photography Producer: Minoru Nishikigi (amana inc.)
Photography Producer: Sho Nawa (amana inc.)
Retoucher: Mizu Iwasawa (RIZING)
Slack の日本上陸のためのマーケティングキャンペーンを制作しました。15 秒 CM やオンラインビデオ、ポスターなど OOH を制作して立体的に展開しました。

実写とモーショングラフィックスを用い、Slack 導入のビフォーアフターを「Slack」が人々の仕事を効率的にしてくれる様をシンプルなビフォア・アフターで表現。チームメンバー間のコミュニケーションやビジネスアプリがひとつにまとめられ、全てのやりとり、決定事項、ファイルやツールが Slack の検索可能なアーカイブに蓄積されていくなど、このオンラインプラットフォームの特性を表現しました。

このキャンペーン公開後、日本のユーザー数がアメリカについで2位となり、Slack の日本での成長に大きく貢献することができました。

People

A Akiko Isobe unverified Cinematographer A Ayaka Miwa unverified Coordinator A Ayako Sakahara unverified Designer b Bobbie Tanabe unverified Director C Cosilo Ueno unverified Technician H Hiroki Nakamura unverified Planner H Hiroyuki Nakayama unverified Producer M Mandy Wang unverified Coordinator M Mariko Tsutsumi unverified Producer M Masami Ouchi unverified Coordinator M Masashi Kawamura unverified Director M Miho Ishizuka unverified Idea / Director / Designer M Minako Suzuki unverified Stylist M Minoru Nishikigi unverified Producer M Mizu Iwasawa unverified Retoucher R Rina Kikuchi unverified Coordinator R Rintaro Kozasa unverified Editor R Ryo Shimokawa unverified Narrator S Sho Nawa unverified Producer S Shunsuke Endo unverified Editor S Suguru Tachikawa unverified Designer T Taeji Sawai unverified Designer T Takuya Demura unverified Director T Toshio Takeda unverified Stylist Y Yoshinobu Yoshida unverified Cinematographer Y Yoshiro Kamei unverified Colorist Y Yuki Ohtsu unverified Copy Writer Y Yuko Baba unverified Sound Y Yutaka Saji unverified Director / Designer

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
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Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
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Akabako: Embrace the Warmth of Japanese Bathing

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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

2024
00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
AnimationTV

NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

2024
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We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

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