Rina Kikuchi

Rina Kikuchi

unverified

Credited on 1 work in 2018. Main genres: Promotion.

Category
Production Manager
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Work

Slack Japan - 映像作家: whatever
Promotion

Slack Japan

2018
00:00:16
We produced a marketing campaign for Slack’s launch in Japan. We created 15-second TV commercials, online videos, posters, and other OOH materials for a multi-layered rollout. Using live action and motion graphics, we depicted the before-and-after of introducing Slack, expressing in a simple before-and-after format how Slack makes people’s work more efficient. We highlighted the platform’s features, such as bringing team communication and business apps together in one place and storing all conversations, decisions, files, and tools in Slack’s searchable archive. After this campaign was released, the number of users in Japan became second only to the United States, making a significant contribution to Slack’s growth in Japan.

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