Special Nikkei Electronic Edition Project to Read the Future of 2030 We planned and produced the trailer movie for #GO2030, a special 10th anniversary project for The Nikkei electronic edition. #GO2030 is a feature article series that looks ahead to the next 10 years together with a wide range of opinion leaders. CONCEPT In this age of upheaval, it is difficult to predict what the next 10 years will bring. Could anyone really have predicted the world as it is today, 10 years ago? By rapidly layering Nikkei newspaper headlines, we created a piece that lets viewers relive these turbulent 10 years, and builds anticipation for “future forecasts by opinion leaders” beginning within the Nikkei electronic edition. #GO2030

We produced a marketing campaign for Slack’s launch in Japan. We created 15-second TV commercials, online videos, posters, and other OOH materials for a multi-layered rollout. Using live action and motion graphics, we depicted the before-and-after of introducing Slack, expressing in a simple before-and-after format how Slack makes people’s work more efficient. We highlighted the platform’s features, such as bringing team communication and business apps together in one place and storing all conversations, decisions, files, and tools in Slack’s searchable archive. After this campaign was released, the number of users in Japan became second only to the United States, making a significant contribution to Slack’s growth in Japan.