Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.