I directed three TV commercials introducing the business of Mizuho Financial Group. Featuring Natsuki Deguchi, with music by Kabanagu. I also handled the motion design for the text myself.

I directed three TV commercials introducing the business of Mizuho Financial Group. The cast includes Natsuki Deguchi, and the music was composed by Kabanagu. This was my first time directing commercials, and with guidance from Masaki Ueda and the production team, I completed the project over the course of three months, going through storyboarding, filming, and editing. I also handled the motion design for the text myself.

Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.