Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.

We produced a marketing campaign for Slack’s launch in Japan. We created 15-second TV commercials, online videos, posters, and other OOH materials for a multi-layered rollout. Using live action and motion graphics, we depicted the before-and-after of introducing Slack, expressing in a simple before-and-after format how Slack makes people’s work more efficient. We highlighted the platform’s features, such as bringing team communication and business apps together in one place and storing all conversations, decisions, files, and tools in Slack’s searchable archive. After this campaign was released, the number of users in Japan became second only to the United States, making a significant contribution to Slack’s growth in Japan.