I was responsible for the overall direction of the special exhibition “I LOVE MAX MARA” for the Italian fashion brand Max Mara. The I LOVE MAX MARA exhibition was held from October 26 to November 10, 2018, at Hankyu Umeda Hall in Osaka. The aim was to blend extensive archival materials telling the story of the brand’s history and meticulous craftsmanship with digital content. As the highlight of the event, we created a 5-meter-tall “teddy bear coat” using 3D scanning. When visitors selected a coat color, an animation inspired by that color was projected in 360° onto the giant coat via projection mapping. We also planned and developed a variety of other experiences, including a fashion show utilizing that installation and a digital installation in another area where visitors could create their own maxmaragram using their name.

We co-produced the installation “Robotic Clapping Wall” for 7-ELEVEN Taiwan’s CSR campaign “Rhythm of Love” with ADK Taiwan. Robotic Clapping Wall is an installation featuring a donation box placed in front of a wall equipped with 12 robotic hands. Each time someone makes a donation, the hands on the wall clap for the donor. These “clapping robots,” which produce realistic clapping sounds, were co-developed with Bye Bye World. We also created a campaign website where users could make and share their own original clapping rhythms. Robotic Clapping Wall was exhibited at 7-ELEVEN stores throughout the greater Taipei metropolitan area from November 10 to December 8, 2018. http://7-11rhythmoflove.com.tw/

In Manhattan, New York, we planned and produced a pop-up restaurant to celebrate the 10th anniversary of Google Translate and introduce its new Word Lens feature. To give people a hands-on experience with Google Translate, we brought together notable local chefs and opened a restaurant that served a different free multinational cuisine each day. However, at this restaurant, all the menus and staff communicated only in languages other than English, so guests had to download and use Google Translate in advance in order to understand the multilingual menus and converse with the staff speaking various languages. Reservations filled up immediately, and the event became an experience where hundreds of guests enjoyed different cultures and foods while also discovering the app’s practicality.