TOP

Projection mapping

I LOVE MAX MARA

2018

00:02:17
I LOVE MAX MARA
Client: Max Mara Japan
Agency: PARTY New York

Idea: Masashi Kawamura(Whatever)

Creative Director: Masashi Kawamura(Whatever)
Executive Producer: Yusuke Tominaga(Whatever)
Producer: Sachie Aihara(Whatever)
Project Manager: Keiko Oda(Whatever)
Copywriter: Deborah Ten (BASSDRUM)
Producer: Naoto Yamada (DENTSU LIVE INC.)
Producer: Hideaki Suzuki (DENTSU LIVE INC.)
Art Director / Designer: Takashi Inoue (t.i.d.a.)
Designer: Yota Kubo
Designer: Yuichi Takatani(Whatever)
Designer: Yu Maezawa
Director / Art Director CG Artist: Daisuke Hashimoto (P.I.C.S. management / LIL)
CG Producer: Ryota Izutsu (LIL)
CG Technical Supervisor: Mitsuhiro Taniguchi (LIL)
CG Artist: Takeru Shima
CG Artist: Yusuke Moriya
CG Technical Director: Shuichi Nakahara (Miracle Mile Inc.)
CG Artist: Tomohiro Murayama (Miracle Mile Inc.)
Projection Technical Producer: Teruhisa Uchida (S.C.ALLIANCE Inc.)
Projection Technical Director: Hideharu Takayama (S.C.ALLIANCE Inc.)
Projection 3D Supervisor: Kazunari Takashima (S.C.ALLIANCE Inc.)
Projection Programmer: Masami Yamanashi (S.C.ALLIANCE Inc.)
Composer: Ray Kunimoto
Producer: Yasuhiro Yamamoto (GRIT)
Tech Director: Qanta Shimizu(BASSDRUM)
Tech Director: Yoshiaki Kajiyashiki (BASSDRUM)
Tech Director: Yuma Murakami (BASSDRUM)
Tech Director: Hisayoshi Hayashi (HYS Inc.)
System Developer: Shu Takano (S2 Factory, Inc.)
Account Director: Daisuke Takahashi (hakuten)
Account Director: Shinji Ohshima (hakuten)
Technical Producer: Takahiro Maeda (HEART-S)
Server Engineer: Tomoki Mitsunaka (HEART-S)
Video Engineer / Producer: Makiko Ishigami (HEART-S)
Lighting Designer: Jiro Yamanishi (HEART-S)
Sound Designer: Masaaki Nakamura (HEART-S)
イタリアのファッションブランド Max Mara の特別展、「I LOVE MAX MARA」の総合演出を担当しました。

I LOVE MAX MARA 展は 2018 年 10 月 26 日から 11 月 10 日まで、大阪・阪急うめだホールにて開催。ブランドの歴史や丹念なものづくりを物語る広範なアーカイブ資料と、デジタルコンテンツをミックスすることを目指しました。

イベントの目玉として、3D スキャンを駆使して高さ 5m の「テディベアコート」を作成。来場者がコートの色を選ぶと、その色にちなんだアニメーションが巨大コートの上に 360° プロジェクションマッピングされる仕組みになっていました。そのインスタレーションを活用したファッションショーや、別コーナーでは自分の名前で maxmaragram が作れるデジタルインスタレーションなど様々な催しも企画・開発させていただきました。

People

Daisuke Hashimoto Director / VFX D Daisuke Takahashi unverified Director D Deborah Ten unverified Copy Writer H Hideaki Suzuki unverified Producer H Hideharu Takayama unverified Director H Hisayoshi Hayashi unverified Director J Jiro Yamanishi unverified Designer K Kazunari Takashima unverified Projection 3D Supervisor K Keiko Oda unverified Project Manager M Makiko Ishigami unverified Video Engineer / Producer M Masaaki Nakamura unverified Designer M Masami Yamanashi unverified Projection Programmer M Masashi Kawamura unverified Director / Idea M Mitsuhiro Taniguchi unverified VFX N Naoto Yamada unverified Producer Q Qanta Shimizu unverified Director R Ryota Izutsu unverified Producer S Sachie Aihara unverified Producer S Shinji Ohshima unverified Director S Shu Takano unverified System Developer S Shuichi Nakahara unverified Director T Takahiro Maeda unverified Producer T Takashi Inoue unverified Director / Designer Takeru Shima VFX T Teruhisa Uchida unverified Producer T Tomohiro Murayama unverified VFX T Tomoki Mitsunaka unverified Server Engineer Y Yasuhiro Yamamoto unverified Producer Y Yoshiaki Kajiyashiki unverified Director Y Yota Kubo unverified Designer Y Yu Maezawa unverified Designer Y Yuichi Takatani unverified Designer Y Yuma Murakami unverified Director Y Yusuke Morita unverified VFX Y Yusuke Tominaga unverified Producer

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
EventExperience

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

2024
Only Image
Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
EventExperience

Akabako: Embrace the Warmth of Japanese Bathing

2024
Only Image
Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

2024
00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
AnimationTV

NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

2024
Only Image
We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

Explore Projection mapping

nucleus for SEKKISEI MYV - 映像作家: inokuchi
Audio visual performanceEventInstallationProjection mappingPromotion

nucleus for SEKKISEI MYV

2019
00:02:00
An installation created for a special event for KOSÉ SEKKISEI MYV. We produced an original mirror ball inspired by skin cells and applied projection mapping to it. By combining projection and reflection techniques, we created a video installation in which the patterns on each mirror changed along with the glowing sphere. Images inspired by the product, such as snow, Japanese and Chinese medicinal plants, and flowers in full bloom, spread throughout the entire space, enveloping it. While expressing the product’s signature quality of a radiant, translucent glow from within, the installation gave the event space a fantastical atmosphere.
pitapat - 映像作家: inokuchi
2D animationArt workAudio visual performanceEventInstallationInteractiveOriginalProjection mapping

pitapat

2018
Wear the magic shoes (shoe-shaped devices), and when you step on the floor, a strange sound rings out, and colorful glowing creatures emerge from beneath your feet. These creatures move around, drawing the children’s interest. Guided by the creatures, the children chase after them and walk around in circles, and before they know it, they are stepping and dancing as if they were in a dance. The whole scene feels like a dance hall, making even those who watch it start moving their bodies naturally. Interactive installation to experience pitapat, created in 2018 Fantastic sounds and colourful creatures are born from children’s footsteps, creating the sensation of a living magical wonderland for players and spectators alike. The steps of the children chasing and playing with their creations turns into spontaneous dance, a viral rhythm that viewers can’t help but tap their feet to. By the same team that brought us Ratatap, a new interactive installation by Junichi Kanebako, Shinya Yoshida and Hiroki Inokuchi.
TEM　　Phoenix Mall of Asia | Bangalore - 映像作家: daisukehashimoto 5 days remaining
3DCGAnimationArt workProjection mapping

TEM　　Phoenix Mall of Asia | Bangalore

2022-2026
00:01:19
At the newly opened immersive space “tem” in Phoenix Mall of Asia, a commercial facility in Bangalore, India, we created a 360° immersive theater experience themed around the Japanese seasons and spirituality. Reinterpreting Japan’s four seasons as a “circular structure,” we designed an immersive environment that leads visitors into a spiritual world beyond them. By using mirrored surfaces for both the floor and ceiling, the imagery extends infinitely in the vertical direction, while 360° panoramic visuals are projected onto the walls. The moment visitors step inside, they are enveloped in the changing seasons and the rhythm of light. A “mandala” where Japan’s view of the seasons and Indian philosophy intersect As the core of the presentation, we reconstructed the essence of Japanese culture—“a sense of unity with nature,” “the contrast between stillness and motion,” and “a worldview in which the seasons cycle endlessly”—into a “mandala structure,” which also resonates strongly with Indian thought, creating a universal spiritual world that transcends time and national borders.