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Projection mapping

I LOVE MAX MARA

2018

00:02:17
I LOVE MAX MARA
Client: Max Mara Japan
Agency: PARTY New York

Idea: Masashi Kawamura(Whatever)

Creative Director: Masashi Kawamura(Whatever)
Executive Producer: Yusuke Tominaga(Whatever)
Producer: Sachie Aihara(Whatever)
Project Manager: Keiko Oda(Whatever)
Copywriter: Deborah Ten (BASSDRUM)
Producer: Naoto Yamada (DENTSU LIVE INC.)
Producer: Hideaki Suzuki (DENTSU LIVE INC.)
Art Director / Designer: Takashi Inoue (t.i.d.a.)
Designer: Yota Kubo
Designer: Yuichi Takatani(Whatever)
Designer: Yu Maezawa
Director / Art Director CG Artist: Daisuke Hashimoto (P.I.C.S. management / LIL)
CG Producer: Ryota Izutsu (LIL)
CG Technical Supervisor: Mitsuhiro Taniguchi (LIL)
CG Artist: Takeru Shima
CG Artist: Yusuke Moriya
CG Technical Director: Shuichi Nakahara (Miracle Mile Inc.)
CG Artist: Tomohiro Murayama (Miracle Mile Inc.)
Projection Technical Producer: Teruhisa Uchida (S.C.ALLIANCE Inc.)
Projection Technical Director: Hideharu Takayama (S.C.ALLIANCE Inc.)
Projection 3D Supervisor: Kazunari Takashima (S.C.ALLIANCE Inc.)
Projection Programmer: Masami Yamanashi (S.C.ALLIANCE Inc.)
Composer: Ray Kunimoto
Producer: Yasuhiro Yamamoto (GRIT)
Tech Director: Qanta Shimizu(BASSDRUM)
Tech Director: Yoshiaki Kajiyashiki (BASSDRUM)
Tech Director: Yuma Murakami (BASSDRUM)
Tech Director: Hisayoshi Hayashi (HYS Inc.)
System Developer: Shu Takano (S2 Factory, Inc.)
Account Director: Daisuke Takahashi (hakuten)
Account Director: Shinji Ohshima (hakuten)
Technical Producer: Takahiro Maeda (HEART-S)
Server Engineer: Tomoki Mitsunaka (HEART-S)
Video Engineer / Producer: Makiko Ishigami (HEART-S)
Lighting Designer: Jiro Yamanishi (HEART-S)
Sound Designer: Masaaki Nakamura (HEART-S)
I was responsible for the overall direction of the special exhibition “I LOVE MAX MARA” for the Italian fashion brand Max Mara. The I LOVE MAX MARA exhibition was held from October 26 to November 10, 2018, at Hankyu Umeda Hall in Osaka. The aim was to blend extensive archival materials telling the story of the brand’s history and meticulous craftsmanship with digital content. As the highlight of the event, we created a 5-meter-tall “teddy bear coat” using 3D scanning. When visitors selected a coat color, an animation inspired by that color was projected in 360° onto the giant coat via projection mapping. We also planned and developed a variety of other experiences, including a fashion show utilizing that installation and a digital installation in another area where visitors could create their own maxmaragram using their name.

People

川 Masashi Kawamura unverified Planner / Director 富 Yusuke Tominaga unverified Producer S Sachie Aihara unverified Producer K Keiko Oda unverified PM D Deborah Ten unverified Writer N Naoto Yamada unverified Producer H Hideaki Suzuki unverified Producer T Takashi Inoue unverified Art Director / Designer Y Yota Kubo unverified Designer Y Yuichi Takatani unverified Designer Y Yu Maezawa unverified Designer 橋 Daisuke Hashimoto unverified Director / Art Director / CG Artist R Ryota Izutsu unverified Producer M Mitsuhiro Taniguchi unverified Supervisor Takeru Shima CG Artist Y Yusuke Morita unverified CG Artist S Shuichi Nakahara unverified Technical Director T Tomohiro Murayama unverified CG Artist T Teruhisa Uchida unverified Producer H Hideharu Takayama unverified Technical Director 高 Kazunari Takashima unverified Supervisor M Masami Yamanashi unverified Programmer R Ray Kunimoto unverified Music 山 Yasuhiro Yamamoto unverified Producer Q Qanta Shimizu unverified Technical Director Y Yoshiaki Kajiyashiki unverified Technical Director Y Yuma Murakami unverified Technical Director H Hisayoshi Hayashi unverified Technical Director S Shu Takano unverified System Developer 高 Daisuke Takahashi unverified Account Director S Shinji Ohshima unverified Account Director T Takahiro Maeda unverified Technical Producer T Tomoki Mitsunaka unverified Server Engineer M Makiko Ishigami unverified Video Engineer / Producer J Jiro Yamanishi unverified Lighting Designer M Masaaki Nakamura unverified Sound Designer

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