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Projection mapping

I LOVE MAX MARA

2018

00:02:17
I LOVE MAX MARA
Client: Max Mara Japan
Agency: PARTY New York

Idea: Masashi Kawamura(Whatever)

Creative Director: Masashi Kawamura(Whatever)
Executive Producer: Yusuke Tominaga(Whatever)
Producer: Sachie Aihara(Whatever)
Project Manager: Keiko Oda(Whatever)
Copywriter: Deborah Ten (BASSDRUM)
Producer: Naoto Yamada (DENTSU LIVE INC.)
Producer: Hideaki Suzuki (DENTSU LIVE INC.)
Art Director / Designer: Takashi Inoue (t.i.d.a.)
Designer: Yota Kubo
Designer: Yuichi Takatani(Whatever)
Designer: Yu Maezawa
Director / Art Director CG Artist: Daisuke Hashimoto (P.I.C.S. management / LIL)
CG Producer: Ryota Izutsu (LIL)
CG Technical Supervisor: Mitsuhiro Taniguchi (LIL)
CG Artist: Takeru Shima
CG Artist: Yusuke Moriya
CG Technical Director: Shuichi Nakahara (Miracle Mile Inc.)
CG Artist: Tomohiro Murayama (Miracle Mile Inc.)
Projection Technical Producer: Teruhisa Uchida (S.C.ALLIANCE Inc.)
Projection Technical Director: Hideharu Takayama (S.C.ALLIANCE Inc.)
Projection 3D Supervisor: Kazunari Takashima (S.C.ALLIANCE Inc.)
Projection Programmer: Masami Yamanashi (S.C.ALLIANCE Inc.)
Composer: Ray Kunimoto
Producer: Yasuhiro Yamamoto (GRIT)
Tech Director: Qanta Shimizu(BASSDRUM)
Tech Director: Yoshiaki Kajiyashiki (BASSDRUM)
Tech Director: Yuma Murakami (BASSDRUM)
Tech Director: Hisayoshi Hayashi (HYS Inc.)
System Developer: Shu Takano (S2 Factory, Inc.)
Account Director: Daisuke Takahashi (hakuten)
Account Director: Shinji Ohshima (hakuten)
Technical Producer: Takahiro Maeda (HEART-S)
Server Engineer: Tomoki Mitsunaka (HEART-S)
Video Engineer / Producer: Makiko Ishigami (HEART-S)
Lighting Designer: Jiro Yamanishi (HEART-S)
Sound Designer: Masaaki Nakamura (HEART-S)
I was responsible for the overall direction of the special exhibition “I LOVE MAX MARA” for the Italian fashion brand Max Mara. The I LOVE MAX MARA exhibition was held from October 26 to November 10, 2018, at Hankyu Umeda Hall in Osaka. The aim was to blend extensive archival materials telling the story of the brand’s history and meticulous craftsmanship with digital content. As the highlight of the event, we created a 5-meter-tall “teddy bear coat” using 3D scanning. When visitors selected a coat color, an animation inspired by that color was projected in 360° onto the giant coat via projection mapping. We also planned and developed a variety of other experiences, including a fashion show utilizing that installation and a digital installation in another area where visitors could create their own maxmaragram using their name.

People

M Masashi Kawamura unverified Director / Designer Y Yusuke Tominaga unverified Producer S Sachie Aihara unverified Producer K Keiko Oda unverified PM D Deborah Ten unverified Copywriter N Naoto Yamada unverified Producer H Hideaki Suzuki unverified Producer T Takashi Inoue unverified Art Director / Designer Y Yota Kubo unverified Designer Y Yuichi Takatani unverified Designer Y Yu Maezawa unverified Designer Daisuke Hashimoto Director / Art Director / CG Artist R Ryota Izutsu unverified CG Producer M Mitsuhiro Taniguchi unverified CG Technical Supervisor Takeru Shima CG Artist Y Yusuke Morita unverified CG Artist S Shuichi Nakahara unverified CG Technical Director T Tomohiro Murayama unverified CG Artist T Teruhisa Uchida unverified Technical Producer H Hideharu Takayama unverified Technical Director K Kazunari Takashima unverified 3D Supervisor M Masami Yamanashi unverified Programmer R Ray Kunimoto unverified Music Y Yasuhiro Yamamoto unverified Producer Q Qanta Shimizu unverified Technical Director Y Yoshiaki Kajiyashiki unverified Technical Director Y Yuma Murakami unverified Technical Director H Hisayoshi Hayashi unverified Technical Director S Shu Takano unverified System Developer D Daisuke Takahashi unverified Account Director S Shinji Ohshima unverified Account Director T Takahiro Maeda unverified Technical Producer T Tomoki Mitsunaka unverified Server Engineer M Makiko Ishigami unverified Video Engineer / Producer J Jiro Yamanishi unverified Lighting Designer M Masaaki Nakamura unverified Sound Designer

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
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Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
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Akabako: Embrace the Warmth of Japanese Bathing

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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

2024
00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
AnimationTV

NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

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We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

Explore Projection mapping

JKD Collective Show Reel - 映像作家: JKDCollective
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JKD Collective Show Reel

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JKD Collective is a creative studio specializing in music production and next-generation video content such as brand films. Based on partnerships with artist collectives made up of visualists and music composers who are leading the Japanese creative scene, it develops inspiring collaborations with a wide range of brand experts and creators in Japan and abroad. It has earned high acclaim for its outstanding planning capabilities and the quality of its production deliverables, grounded in true craftsmanship.
Tsurugajo Projection Mapping “Haruka” - 映像作家: JKDCollective
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Tsurugajo Projection Mapping “Haruka”

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A large-scale projection mapping event, the first of its kind in the Tohoku region, jointly organized by NHK Enterprise, Aizuwakamatsu City, and Fukushima Prefecture for the purpose of post-disaster reconstruction. JKD created a 5-and-a-half-minute film themed around the cycle of the seasons, hope, and renewal. The music was by Ryuichi Sakamoto. Using 16 projectors, a powerful visual work was projected onto the keep of Tsuruga Castle, which boasts a history of 700 years. Led by JKD artists such as Gengi Ito and Woog, a production team of more than ten people worked together on a project intended to resonate with local residents, and the result was a great success. On the first day, Friday, March 8, a preview screening for the media was held, and that same night it was featured as the top story on NHK News’s national broadcast at 9:00 p.m. From the following day onward, the main event drew far more visitors than expected, generating an enormous response. During the screenings, cheers erupted repeatedly, and after the show, local residents told us directly, “It was moving. It was truly wonderful.” We are grateful to have been able to take part in such a meaningful project.