Hisayoshi Hayashi

Hisayoshi Hayashi

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Credited on 2 works from 2016 to 2018. Main genres: Advertisement, Installation, Projection mapping.

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Work

I LOVE MAX MARA - 映像作家: whatever
Projection mapping

I LOVE MAX MARA

2018
00:02:17
I was responsible for the overall direction of the special exhibition “I LOVE MAX MARA” for the Italian fashion brand Max Mara. The I LOVE MAX MARA exhibition was held from October 26 to November 10, 2018, at Hankyu Umeda Hall in Osaka. The aim was to blend extensive archival materials telling the story of the brand’s history and meticulous craftsmanship with digital content. As the highlight of the event, we created a 5-meter-tall “teddy bear coat” using 3D scanning. When visitors selected a coat color, an animation inspired by that color was projected in 360° onto the giant coat via projection mapping. We also planned and developed a variety of other experiences, including a fashion show utilizing that installation and a digital installation in another area where visitors could create their own maxmaragram using their name.
Nike Unlimited Stadium - 映像作家: whatever
AdvertisementInstallation

Nike Unlimited Stadium

2016
Only Image
As part of NIKE’s globally rolled-out Unlimited campaign, we were asked to create something bold and spectacular for the Olympic season, and produced “Nike Unlimited Stadium.” Based on the idea of an athletics venue where you can compete endlessly against yourself, inspired by the theme of Unlimited, we designed an interactive track stadium modeled on the shape of the sole of the Nike Lunar Epic Low Flyknit. LED screens were lined along the 200-meter track, allowing participants to race against their own avatars from one lap earlier, displayed on the screens. The event was held for two weeks in the heart of Manila, Philippines, open to the public. It was enjoyed by everyone who took part, and also received international acclaim, including winning the Grand Prix at the Clio Awards.

Frequent collaborators