Campaign by Chinese company Alibaba’s e-commerce site “Tmall.” In conjunction with Singles’ Day on November 11, a promotional campaign was launched to encourage purchases. Website, opening movie, and AR content were produced.

A new project by Iwasaki Gakuen built around the concept of “learning × fun.” The joyful infinite possibilities are expressed through richly expressive motion graphics.

Commentary: [triggering Save Lives ver.] is a new work born in response to the global pandemic, continuing the original [triggering] performance. A visualized representation of COVID-19 has been added to the conventional geometric motifs of [triggering], further enhancing the original interplay between sound and image. The work aims to create a stark contrast between “synesthesia,” the original theme of triggering, and the “chaos” brought about by the ongoing pandemic. “triggering Save Lives ver.” is an updated version of the AV work “triggering” series, which has been performed since 2014, and was created amid the global pandemic. By adding visualized representations of COVID-19 to the synchronization of sound with conventional geometric motifs and color patterns, the work aims to move back and forth between “synesthesia,” the theme of triggering, and the “chaos” caused by the pandemic.