The video is titled “Atrophied.” Yet in contrast to that name, the blind figures in the video become animated and begin to move dynamically after encountering others and experiencing something akin to opening their eyes. So what, then, is the concept of “Atrophied” that the artist presents? It may be understood as a movement of the heart born through encounters with others. A person does not shrink when alone. When meeting someone new, the heart trembles, and in doing so, it can also atrophy. At times, one may even feel that it would have been better not to have met at all. Yet it is precisely when we overcome that and connect heart to heart with another person that catharsis is born. This video work is an experimental piece that records the performer’s physicality by entrusting its narrative to the body, as a re-experience of the artist’s own meditation practice and the act of relentlessly sharpening the senses and observing.

We produced a brand movie and sound logo for Nissay MIRAIQA, a company 100% funded by Nippon Life and built around the concept of “solving the small questions people face in everyday life through services and apps rather than insurance.” Based on the meaning behind the company name—“questions (Q) and answers (A) for the future (MIRAI)”—as well as the logo concept combining “?” and “!”, we directed the piece around a single line animation that expresses a story beginning with a question (?) and leading to an answer (!). By blending the analog warmth that evokes the human touch and hope associated with an insurance company with a digital sensibility that calls to mind the future and technology, we aimed to create motion design that conveys reassurance and stability while reaching a broad audience.