WOW was responsible for planning and producing the communication design for “Riiiver,” a new IoT platform jointly developed by Citizen Watch and VELDT. To coincide with the launch of Riiiver, the first compatible product, the solar-powered smartwatch “CITIZEN Eco-Drive Riiiver,” was released. Combining the functionality of a smartwatch with the beauty of a wristwatch, this product is characterized by the high degree of freedom it offers users to customize the watch’s functions themselves. By linking it with the Riiiver smartphone app, users can assign their preferred functions to the buttons and freely control the movement of the hands. The promotional video focuses on the distinctive motion of the hands, graphically depicting the various movements of the three hands, the body design, and the color variations in a fast-paced sequence. It also expresses the connections and sharing between apps through this watch by arranging multiple color variations of the watch on a single screen.

This new work by HIFANA, “TEJIME,” their first in nine years, was released on the first day of the Reiwa era and was inspired by “tejime,” a traditional Japanese celebratory ritual, in order to grandly celebrate the beginning of a new era. HIFANA is, after all, a pioneer of anime music videos in Japan. Animation synchronized with music. Strange and humorous characters. I wanted to portray each element in an extreme way. Using cel shading, a technology that was uniquely developed in Japan, this is a full CG animation created entirely by a single person.

As an artist collaboration, we created a looping video to be played in stores, using the theme of the Chinese fashion brand “Moveup Huanzou” 2020 Spring/Summer series, “Octopus,” as its motif.

「パックマン」40周年記念コンピレーション・アルバム 『JOIN THE PAC - PAC-MAN 40th ANNIVERSARY ALBUM -』に含まれている中塚武さんの曲「Ladies and PAC-MAN」のミュジックビデオです。 パックマンの世界で踊り明かす夜をイメージし、ダンスとファッションというテーマで制作しました。パックマンが生まれた80年代は今見ると不思議に未来的で、そんな未来を想い描きながら、音のビジュアライズを意識して絵に起こしていっています。中塚さんの楽曲は聴けば聴くほど緻密で、聴く度に発見があります。今回の楽曲もまさにそうでした。そういった緻密さを絵の随所に入れています。そんなことを感じながら観て体験していただけると嬉しいです。