3DCGAdvertisementAnimationWeb movie
IamMe
2021
00:01:04
A launch film for the colored contact lens brand "IamMe".
To visually integrate the product concept of “cosmetics lenses,” which applies the color approaches of hair color and cosmetics to colored contacts, along with the lens manufacturing process and wearing imagery, the film is structured into three continuous parts.
Assuming it would be used as social media advertising, the person in the wearing imagery was not filmed in live action but instead deliberately created as a CGI virtual human. By combining the realism of a flesh-and-blood body with excessively aesthetic skin and eye textures that seem to have passed through a photo filter, the film emphasizes the lens’s dot design while creating a sense of positive discomfort.
