One of three digital ad variations for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphics piece uses a subdued tone with an autumn/winter feel. Since the target audience is 23 and under, bright warm colors are used as the key palette so the overall look does not become too heavy. There are three musical versions, each arranged differently with influences from 2-step and future garage.

A female cat disguised as a human girl runs wild, plays, dances, and toys with the rat man. But then the fish served for dinner grows huge...

The character’s movements (Live2D) and synchronized lighting were used to express sync with the sound.

Lyric Video + Rap Genius + Mysterious Diagram