This SNS animation was created around LILY BROWN’s novelty item, the “Lily Bear Candle,” for the 2024 holiday season. It is composed with a scene in which a small “magic” begins with the candlelight. The flow of light born from the flame softly spreads, then gradually transforms into the shape of a teddy bear, capturing this sequence in an impressive way within a short runtime. The visuals stay close to the brand’s classic and feminine world, while emphasizing the warmth and sense of fantasy that evoke the holidays. Set against a night scene filled with floating stars and ornaments, it uses light, particles, and fluid motion to express “the special time contained within a gift.”

We produced an animation for social media ahead of LILY BROWN’s Spring 2025 sale. Featuring the brand’s beloved “Lily Bear” motif as the main character, the visuals were designed to softly yet memorably convey the appeal of the collection. In the animation, costume changes and pose transitions are used to express the lightness and sense of fun that evoke spring.

I was in charge of creating the animation for emmi Holiday 2025. The animals appearing in the work are all species that are facing the threat of extinction. emmi’s knit collection, “Live together, Live with the earth,” expresses these animals in vibrant colors together with “positive prayers,” and proposes a future in which we live alongside the Earth through sustainable materials. In this work, those thoughts and sentiments were visualized through animation.