pomemoon is a duo built around the concept of “music and art that accompany everyday life.” For the two members of pomemoon, there is a form of bread they want to become. There is an ideal form of bread they envision. Kneading the dough, letting it rest, and baking it to perfection. The way they approach their music is just like artisans making bread. Their dream has now given rise to a new story here. We are pleased to present the music video for “I Want to Become Bread,” a richly colored work imbued with expression, and an animation piece as free and soft as bread itself.

I depicted Toko Inui strolling through a cheerful hell on her day off.

A first work by PLUG IN, inspired by an artwork by illustrator Tomoya Soejima that depicts the loneliness he felt when he moved to Tokyo, as well as his frustration with impersonal human relationships. Motion designer Ken Muroi, who was also involved in launching Unplug, breathes life into the completed still-image world by infusing it with “movement,” turning it into a film. With trackmaker in the blue shirt on board, the visuals and beats blend together as the image shifts from monochrome to vivid color, drawing viewers from silence to release, and from a sense of confinement to a sense of dynamism.

d Anime Store, fully animated commercial. Character design by Akio Watanabe, and the music is Yorushika’s “Matasaburō.”