Focusing on a “brain-pleasing experience,” this traditional neighborhood bathhouse, familiar to everyone, was dramatically updated through the power of creativity. With an array of devices and staging—from mind-blowing neon lights and illumination to riddles and underwater speakers—it offered a one-of-a-kind “new bathing experience of light and madness” that could only be enjoyed in this place. In the lobby, exclusive “Nojiru Sento” merchandise, as well as limited-edition drinks and food, were also available for purchase. Over the 10-day event period, a total of 4,457 people experienced it, and in the visitor survey, about 93.3% of respondents answered “Yes, I got brain juice!” to the question, “Did you get brain juice?” Following “Henkai Yokocho,” it concluded to great acclaim and overwhelming success.

Method: Stop motion I created this piece while sharing backgrounds and characters with Moji Tsuchiya, each of us imitating the other’s characters. Tsuchiya created the basic storyboard, and we worked out the overall feel of the film by sharing the footage as it was completed. There is a Go scene in the video, and it felt like we were making it while watching each other’s moves, as though I were playing Go with Tsuchiya.

Description: The first MV for Shinapushu created from visuals (This is an MV in which the visuals were created first, and the music was added later.) Since it was a winter song, we centered the animation around the theme of “hibernation,” blending it with “naptime,” something small children do as part of everyday life. Technique: Stop-motion animation ◆Gunna-pushu The December monthly song, which closes out 2023, is a song that makes “bedtime” fun, while gently leading you into a dream world and letting you feel the sparkle of winter! May all the Shinapushu kids have sweet dreams tonight♪