Through water, the water server brand “Aqua Clara,” which supports daily life, the environment, and health, and “HERALBONY,” a creative company that aims to reshape perceptions of disability and create new culture from welfare and inclusion, come together. In this concept film born from the collaboration between the two companies, the production process of the original designer, Kaede Wajima, was incorporated into the visuals, and the film was created using origami and paper cutting as its central motifs.

As part of the Winter 2022 collection for “UNIQLO and MARNI,” we produced the promotional movie and how-to video for the vividly patterned “Silk Furoshiki Scarf.” We were responsible for both direction and production. Using stop-motion animation as the filming technique, the video depicts imaginary creatures being wrapped in the furoshiki scarf, highlighting that this item can be used not only as a scarf but also in two ways as a furoshiki. In addition, to emphasize the act of wrapping, the video is constructed not with people wrapping the scarf, but with characters, props, and a robot arm all dressed in the colors of the Silk Furoshiki Scarf, creating a distinctive world as they move on their own and become wrapped. The finished video is now available not only on UNIQLO’s official website, but also on UNIQLO Global’s official Instagram.

I handled the visual planning, direction, screenplay, and music for the New Balance atmos special-order WASABI project.