A docomo web ad in which the timelines of the Reiwa and Heisei eras progress simultaneously. A work in which Natsumi Yoshida herself animated the original illustrations she created. The links between Reiwa and Heisei are depicted through illustration, animation, and motion graphics. The music is by PC Music Club.

The 140-year history of IHI is expressed through the idea of bridges being built as lines connecting and extending onward. Beginning with an old blueprint, the animation starts as those lines stretch out, and as the years pass, bridge design techniques evolve from 2D drawings to 3D. The bridges from each era are assembled in step with that evolution, and in the end, the flourishing city that emerges beyond the completed bridge is shown in a pop-style animation.

Viewing URL: https://gyohan-p.com/ When discussing the project, the client told us, “We’re changing the name of Gyohan T-Shirt Print.com, so we want to change the logo and use a pop-style video expression to help customers recognize it as a more approachable service.” In response, we consulted with the designer and created a 30-second video that focused on how clearly and playfully we could introduce T-Order, Gyohan T-Shirt Print’s proprietary service, by touching on its key points in a way that was easy to understand. It was actually exhibited at a trade show. It is now featured on the service’s website. We started by talking with the client about how to give the video the strongest possible hook as an advertisement, and focused on creating cuts that would make visitors at the trade show stop and think, “Oh!” at a glance. We then proposed a structure that explains the three main strengths they wanted to promote through animation. We used design and animation to express how easy it is to submit artwork with the T-Order system. On the day of the trade show, because it was displayed on a large monitor, we received feedback that many customers stopped to watch it.