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TSUCHIYA KABAN Randoseru TV Commercial: “Crafted Quality by Artisans” and “6-Year Free Warranty” Editions

2021

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TSUCHIYA KABAN Randoseru TV Commercial: “Crafted Quality by Artisans” and “6-Year Free Warranty” Editions
  • TSUCHIYA KABAN Randoseru TV Commercial: “Crafted Quality by Artisans” and “6-Year Free Warranty” Editions
企画+C：鐘ヶ江あいび
企画：酒井清文
STPL：後藤佑友
CPr：小川真希
Pr：大隈章由
PM：森富一喜、山本祥二郎
演出・編集：稲井耕介
撮影：宇納未育
照明：渡邊大和
編集：和賀陽子
カラリスト：タキユウスケ
MA：上野透也
ST：武田まどか、滝下澄
HM：武田まどか、井上好美
AE：伊勢数磨
出演：一華
Even before starting school, children can more easily imagine daily life in elementary school through scenes of the randoseru in everyday use, as well as scenes from the workshop where artisans make randoseru while thinking about the people who will use them. The commercial conveys two messages that the company values: “simple, durable craftsmanship” and “a six-year free warranty because we want you to use it for a long time.”

People

タ タキユウスケ unverified Colorist 上 上野透也 unverified Sound 井 井上好美 unverified Hair & Makeup 伊 伊勢数磨 unverified Editor 和 和賀陽子 unverified Editor 大 大隈章由 unverified Producer 宇 宇納未育 unverified Cinematographer 小 小川真希 unverified Producer 山 山本祥二郎 unverified Coordinator 後 後藤佑友 unverified Coordinator 森 森富一喜 unverified Coordinator 武 武田まどか unverified Stylist / Hair & Makeup 渡 渡邊大和 unverified Lighting 滝 滝下澄 unverified Stylist Kosuke Inai Director / Editor 酒 酒井清文 unverified Producer 鐘 鐘ヶ江あいび unverified Producer

Other Works by 稲井耕介（Kosuke Inai）

Cynthia One-Day S - 映像作家: inaikosuke
Art workDocumentary

Cynthia One-Day S

2021
Only Image
A “muchūjin” is someone who is totally absorbed and passionate about something, regardless of form or genre. As contact lenses that support every pair of eyes that’s immersed in what they love, Cincia 1day S, a daily disposable soft contact lens, gently backs the enthusiasm of those muchūjin. With the tagline, “The eyes of muchūjin are always busy,” this commercial presents the process of artist Choo Hikaru—who is both a muchūjin and a contact lens user—creating a work, through visuals and music that you can’t help but get absorbed in yourself.
Nishinaga Industries “2.5D” - 映像作家: inaikosuke
Experimental filmLive action

Nishinaga Industries “2.5D”

2019
00:02:10
A vague dimension between 2D (plane) and 3D (solid) These pieces of metal art exude both natural and inorganic beauty. These works of art organically shift from plane to solid forms. Their appearance has changed, and will continue to change over time through oxidation. ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー An ambiguous dimension between 2D (plane) and 3D (solid). The austere, unadorned beauty of metal’s inorganic quality, and the beauty of forms that organically transform from plane to solid. Oxidation over time brings changes to their expressions, drawing time itself into their being.

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