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This is a “purpose movie” expressing Orizo Inc.’s purpose. It is a lyric video set to an original song, “Purpose Song (Company Anthem Rap),” created by the rapper Pony-san to express that purpose. When we proposed a concept of “a video that chaotically mixes various tones and moods, like the thoughts running through each employee’s mind,” the client liked it and told us, “Please really do whatever you like!” At our company, we usually proceed with projects by carefully building design and motion structures based on a wide range of elements, so for this video, our biggest challenge was “taking the limiter off our heads.” We also used characters that were doodled by our staff five years ago in the middle of the video, and being able to try things that would not be possible in ordinary client work was very memorable.