SONICJAM.Studio was responsible for producing the concept movie for “GOOD DESIGN SHOW 2021,” which discusses the more than 1,600 Good Design selections chosen for the 2021 fiscal year, as well as the signage video for Shibuya Station Big Signage Premium and Umeda Metro Vision. In the concept movie, we expressed the celebratory feeling of the Good Design Award and the different ways of thinking and perspectives brought about by design through bubble-like motion graphics, building a story around the lively image of many diverse participants interacting with one another. For the signage video, we created motion that always kept the visuals moving to catch the attention of passersby, and designed it to be seamless so that the “Good Design Award” could be promoted from any scene. In the teaser video displayed from October 18, 2021, lively typography and scene transitions heightened anticipation for the announcement of this year’s award-winning works, and in the main video, which switched over in time for the Good Design Award announcement on October 20, we clearly and neatly showcased more than 1,600 award-winning works while using typography motion at key moments to draw the attention of people passing by.

A music video focusing on “Soap,” one of the original characters from Yokomizo Yuri’s “Nandemo Ikimono” series. Filmed in a real public bath, it combines stop-motion and animation. Centered on the feeling that “bathing is fun!”, the video creates a playful space surrounded by steam and the sound of water. By giving each soap slightly different movements, it produces the charm and rhythm unique to a large crowd, while also weaving in the fragility of how soap gets smaller with use and eventually disappears, resulting in a video that leaves a gentle afterglow.