In the website renewal accompanying the rebranding of NewPeace Inc., we were responsible for directing the main visual animation and creating the CG moving image (motion graphics). NewPeace is a visioning company that solves diverse challenges faced by businesses, brands, and society through creativity. We expressed their vision of “creating passionate connections through the power of community and technology” with a wide variety of distinctive characters and lively, high-energy animation full of excitement. Rather than simply embedding the video into the website, we worked closely with Studio Details to refine how it would be presented, aiming to create a better user experience. For example, in the scroll-linked animation, we conducted extensive testing to achieve camera work that would be immersive for users while also feeling smooth and satisfying to interact with. We invite you to visit the site and experience for yourself the passion behind their challenge of taking on new business and their strong commitment to rebranding.