BCL Company offers a diverse range of cosmetic brands. This film was created to share the company’s new corporate philosophy. The section that conveys the philosophy through typography was inspired by BCL’s new vision: “With ideas that go one step beyond, repaint beauty and color every day.” It uses the image of “repainting” with paint, while scenes depicting the development of various products and their journey to the user are expressed through photo collage. Fruits and plants featured on the packaging blend together graphically, powerfully conveying the process leading to commercialization. In addition, a fresh and colorful tone is combined with the brand’s deep navy color, creating a balance between a sense of innovation and a sincere, grounded image.

One of three digital ad variations for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphics piece uses a subdued tone with an autumn/winter feel. Since the target audience is 23 and under, bright warm colors are used as the key palette so the overall look does not become too heavy. There are three musical versions, each arranged differently with influences from 2-step and future garage.

One of three digital ad patterns for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphic uses a subdued tone with an autumn/winter feel. Since the target audience is people 23 and under, bright warm colors are used as the key colors so the piece does not feel too heavy. There are three music tracks, each with a different arrangement incorporating 2-step and future garage.

One of three digital ad patterns for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphic uses a subdued tone with an autumn/winter feel. Since the target audience is under 23, bright warm colors are used as key colors so that it doesn’t feel too heavy. There are three music tracks, each with a different arrangement incorporating 2-step and future garage.

Nikkei Electronic Edition digital ad. The illustrations by illustrator and manga artist Miku Masuda were turned into a motion comic, and the first half of the video depicts a young man and woman gaining insights through the casual moments of everyday life. In the latter half, the design adds linear visuals to create contrast and express the shift in their previously passive feelings.

Nikkei Electronic Edition digital advertisement. This work turns illustrations by illustrator and manga artist Miku Masuda into a motion comic; in the first half of the video, it depicts a young man and woman gaining insight through small moments in their everyday lives. The design in the second half adds linear visuals to create contrast, expressing a shift in their previously passive feelings.

Recruitment awareness video for Mizuho Financial Group. Designed with a pop style and fast pacing to keep the information engaging, and aimed at a younger target audience, while using a calm-toned narration to avoid becoming too unconventional for a financial company’s recruitment video. By composing the screen with a variety of blue tones, the video expands on the image of the brand color blue and expresses the diverse appeal of the group.

We created two digital ad patterns for Nikkei Electronic Edition’s “Spring Discount” campaign. Based on the previously produced U23 Discount, the visuals are unified in a fresh, translucent tone evocative of spring. The music consists of two bright, jazzy tracks, with versions featuring liquid funk and a more elegant arrangement.

We produced two digital ad variations for Nikkei Electronic Edition’s “Spring Discount” campaign. Based on the previously created U23 Discount, the visuals are unified with a spring-like, transparent tone. The music consists of two bright, jazzy tracks, with one leaning toward liquid funk and the other featuring a more elegant arrangement.