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Nikkei Electronic Edition “U23 Discount Long” Type-A

2022

00:00:30
Nikkei Electronic Edition “U23 Discount Long” Type-A
Client: Nikkei Inc.
Producer/Director: minmooba (mooba studio Inc.)
Art Director: Yuriko Kuga
Design: Yuriko Kuga, Rui Kawasaki, Akihiro Morita
Animation: Pei-Hsuan Wang
Original Animation: Wen Lou
Music: waiai
Voice Over: Kokoro Minamino (Reco)
One of three digital ad patterns for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphic uses a subdued tone with an autumn/winter feel. Since the target audience is under 23, bright warm colors are used as key colors so that it doesn’t feel too heavy. There are three music tracks, each with a different arrangement incorporating 2-step and future garage.

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A Akihiro Morita unverified Designer K Kokoro Minamino unverified Voice Over minmooba Producer / Director P Pei Hsuan Wang unverified Animator R Rui Kawasaki unverified Designer W Wen Lou unverified Animator Yuriko Kasuga Director / Designer

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KYORIN Pharmaceutical Co., Ltd. | KYORIN Pharmaceutical Cool One Cough Suppressant GX Plus - 映像作家: lighttheway
2D animationADAdvertisementAnimationBrand movieMotion graphicsPromotionWeb CMWeb movie

KYORIN Pharmaceutical Co., Ltd. | KYORIN Pharmaceutical Cool One Cough Suppressant GX Plus

2022
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Explanation: We were responsible for directing and creating the CG moving images for the promotional video for Cool One Cough Suppressant GX Plus, sold by Kyorin Pharmaceutical. While clearly conveying the product’s benefits, we aimed for a humorous presentation that would encourage as many people as possible to take an interest in a medicine that can sometimes feel somewhat serious. By incorporating a dotted texture treatment into the illustrations, we created a striking visual world that evokes classic RPGs. We would be delighted if this video helps many people learn about the product.