One of three digital ad patterns for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphic uses a subdued tone with an autumn/winter feel. Since the target audience is under 23, bright warm colors are used as key colors so that it doesn’t feel too heavy. There are three music tracks, each with a different arrangement incorporating 2-step and future garage.

We produced two digital ad versions for Nikkei Electronic Edition’s U23 Discount (student discount): “Job Seeker Edition” and “New Graduate Edition.” Aimed at young people, they feature fast-paced narration, eye-catching vivid colors, and pop-style motion graphics. The music uses the same song in two different arrangements: one acoustic and one digital.