Web movie
WEB/TOYOTA「LEXUS NX × Halloween」
2023
Only Image
While creating a pop-inspired Halloween world, we paid close attention to balancing it with the refined tone of Lexus. The technique we used was called digital spray, in which a projector is aimed at the car body and then painted on-site. We also refined the setup so as not to cut off the projector light, using colored light to create shadows and maintain the Lexus tone. For the Halloween elements, we made it lively in post-production editing, and further enhanced that with the music and sound effects to achieve an overall balanced finish.
