A launch film for the colored contact lens brand "IamMe". To visually integrate the product concept of “cosmetics lenses,” which applies the color approaches of hair color and cosmetics to colored contacts, along with the lens manufacturing process and wearing imagery, the film is structured into three continuous parts. Assuming it would be used as social media advertising, the person in the wearing imagery was not filmed in live action but instead deliberately created as a CGI virtual human. By combining the realism of a flesh-and-blood body with excessively aesthetic skin and eye textures that seem to have passed through a photo filter, the film emphasizes the lens’s dot design while creating a sense of positive discomfort.

WOW was responsible for planning and producing the communication design for “Riiiver,” a new IoT platform jointly developed by Citizen Watch and VELDT. To coincide with the launch of Riiiver, the first compatible product, the solar-powered smartwatch “CITIZEN Eco-Drive Riiiver,” was released. Combining the functionality of a smartwatch with the beauty of a wristwatch, this product is characterized by the high degree of freedom it offers users to customize the watch’s functions themselves. By linking it with the Riiiver smartphone app, users can assign their preferred functions to the buttons and freely control the movement of the hands. The promotional video focuses on the distinctive motion of the hands, graphically depicting the various movements of the three hands, the body design, and the color variations in a fast-paced sequence. It also expresses the connections and sharing between apps through this watch by arranging multiple color variations of the watch on a single screen.

Promotional video for the Fall/Winter 2024 products of BOKURA WORKS, a workwear brand for young people.