I want to do something. There’s something burning inside me. But heat alone won’t reach the world. Product development is never rewarded. 99% end in failure. So what? Adversity is fuel. Burn it, and turn it into energy. Because energy is the driving force behind everything. Get the heart moving. Ignite the muscles. Boil the blood. With that energy. Let’s make “I want to!” happen. Kawasaki Heavy Industries Thermal Engineering Co., Ltd. ■Overview A branded movie produced to commemorate the 50th anniversary of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. Based on a true story, it visualizes the feelings behind the slogan “Let’s make ‘I want to!’ happen.”, developed through a company-wide employee vote. Through the growth of a young employee who continues to take on challenges with their innate drive despite repeated hardships, it expresses the future of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. as it continues striving toward the realization of a decarbonized society.

Description: We were responsible for directing and creating the CG moving image (motion graphics) for Disco Corporation’s corporate commercial videos: the Kiru Experiment “Blade Dicing” edition, the Kezuru Experiment “Grinding” edition, the Migaku Experiment “Polishing” edition, and the Kiru Experiment “Laser Dicing” edition. Disco continues to support the manufacturing of semiconductors, which are indispensable to modern society, with its advanced technological capabilities. Using Disco’s unique technologies of “cutting,” “grinding,” and “polishing,” we created scenes that process familiar everyday objects so that the sophistication of its technology and the sense of wonder it inspires can be conveyed more clearly. Through this video, we hope viewers will become interested in Disco’s products, and at the same time gain a sense of the atmosphere and corporate culture of the people who work there. This introduction is for the Kiru Experiment “Blade Dicing” edition. The other videos can be viewed on Disco Corporation’s YouTube channel. https://www.youtube.com/@user-sd7se9cl2y

Product promotion video production using 3DCG