Melty BeaR "Absolute Heroine Declaration"

Inspired by the song title “Radio Burst,” this project was created around the concept of a “broadcast station transmitting radio waves from space to Earth.” Each member was assigned a role, and their individual stories were expressed through props such as a globe, a red telephone, letters, and a pocket watch. By unifying the entire piece with a cyan and magenta color scheme and VFX, we aimed to balance the transparency characteristic of idols with a sci-fi worldview. Rather than explaining the story, we focused on creating an MV that allows viewers to experience the world of the piece through the video as a whole.

I created this work with the theme of visualizing the shifting lies and true feelings in love as emotional bugs. Throughout the piece, unstable motifs such as neon, sirens, and glitch noise are scattered throughout to express a psychological state in which the exhilaration of being drawn to someone and feelings of doubt coexist. While maintaining the glamour typical of an idol music video, I aimed for an atmosphere that feels somehow dangerous and addictive.

This is a documentary film created with the theme of preserving the atmosphere of Ms. Nagisa Shoji’s birthday event as it was on the day, along with the intensity of the live performance. Rather than focusing only on the on-stage performance, it is composed with care to capture the “atmosphere unique to that day,” including expressions before and after the show as well as interactions with the members. We aimed to create a film that conveys the special day’s atmosphere and sense of warmth, something that cannot be fully expressed by a simple live digest.

This promotional video was created around the theme of supporting the “career changes” and “anxiety about taking on challenges” experienced by people working in the fashion industry. Through characters working from different positions, such as designers, sales staff, and merchandisers, it portrays feelings like “I want to grow more” and “I want to try something new.” Rather than being a simple service introduction video, it presents a story-driven depiction of their struggles and conflicts at work, as well as how they gradually become more positive through learning. It also centers on the copy, “In your future, there is a senior who has already moved a step ahead,” and the entire video was designed to convey an atmosphere in which people can move forward not by worrying alone, but through learning and connections with others. Beyond a purely advertising style, the video emphasizes the characters’ expressions, sense of distance, and the overall atmosphere, aiming to create a piece that allows viewers to overlay their own “future selves.”