This is a documentary film created with the theme of preserving the atmosphere of Ms. Nagisa Shoji’s birthday event as it was on the day, along with the intensity of the live performance. Rather than focusing only on the on-stage performance, it is composed with care to capture the “atmosphere unique to that day,” including expressions before and after the show as well as interactions with the members. We aimed to create a film that conveys the special day’s atmosphere and sense of warmth, something that cannot be fully expressed by a simple live digest.

This promotional video was created around the theme of supporting the “career changes” and “anxiety about taking on challenges” experienced by people working in the fashion industry. Through characters working from different positions, such as designers, sales staff, and merchandisers, it portrays feelings like “I want to grow more” and “I want to try something new.” Rather than being a simple service introduction video, it presents a story-driven depiction of their struggles and conflicts at work, as well as how they gradually become more positive through learning. It also centers on the copy, “In your future, there is a senior who has already moved a step ahead,” and the entire video was designed to convey an atmosphere in which people can move forward not by worrying alone, but through learning and connections with others. Beyond a purely advertising style, the video emphasizes the characters’ expressions, sense of distance, and the overall atmosphere, aiming to create a piece that allows viewers to overlay their own “future selves.”

This digest video was created with the theme of preserving the intensity of the live performance and the one-day-only atmosphere of that moment. Rather than serving as a simple record of the concert, it was designed to reconstruct “the live experience itself” as a video, including not only the brilliance on stage but also the emotions behind it and the flow of time. Amid the cheers, the lights, and the wintry atmosphere, it captures the moments when the emotions of the members and the audience overlap, expressing the exhilaration and transience that are unique to live performances. In addition to the performance itself, we also valued the glances, expressions, the atmosphere during stage transitions, and the energy throughout the venue, with the aim of preserving the unique sense of warmth that existed only at that time and place. Rather than existing solely as a “record,” the structure of the video is meant to evoke the memories of those who watched the live show and convey that intensity even to those who did not.

“全員がヒロイン”をコンセプトに制作したMusic Videoです。 誰か一人の主人公を描くのではなく、 それぞれが自分なりの「可愛くなりたい」「変わりたい」という感情を抱えながら過ごす青春を、群像劇として表現しました。 学校、海、花火といった“青春の象徴”の中で、 メンバー同士の距離感や視線、何気ない仕草を大切にし、 「好き」「憧れ」「自己肯定感」が少しずつ重なっていく空気感を映像全体で描いています。 また、“ヒロイン化計画”という裏テーマを設け、 誰かに選ばれる物語ではなく、 “自分自身がヒロインになっていく過程”を表現しました。 ダンスやリップシーンだけではなく、 メンバー全員で一つの青春を共有しているような熱量や空気感を重視し、 MVとドキュメンタリーの中間のような感覚で演出しています。