We were responsible for the direction, design, and editing of the brand movie for “toreluna,” a service developed by Nexino Inc. “Make this one sheet something ordinary.” toreluna is a service that aims to create a society where anyone in need can obtain sanitary napkins anytime. In this video, we depicted a world where that has become the norm through illustrations. We also used a soft color palette and gentle, spacious animation so that people could feel comfortable picking up a menstrual product, which is a delicate item, with ease.

Description: We produced a TV commercial for JR East’s Kyun Pass. Assuming it would also be shown on large digital displays in Tokyo and other areas, we made the text larger to enhance visibility and impact. While keeping the elements simple so the information is easy to understand, we created a video that is enjoyable to watch and leaves a positive impression. We also sprinkled the heart logo throughout various parts of the video to make the brand image of “Kyun Pass = heart” easier to remember.

Kimi ni YORISOERU "A Fleeting Miracle" MV