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3DCGCMMotion graphicsPromotion

Deloitte – At the Beginning of Everything

2018

00:01:00
Deloitte – At the Beginning of Everything
Client: Deloitte
Agency: Deloitte Digital
Production, Design and Direction: Onesal
Chief Producer: Ailin Brunner
Producer: Lucia Gutkin
Director: Nahuel Salcedo
Art Director: Damian Sendin
Animation Director: Damian Stricker
Design / Animation: Damian Stricker, Nahuel Salcedo, Damian Sendin,
Martin Salfity, Juan Coria, Kana Terao, Koji Obara, Tomo Beddie, David Kvien
Sound Design: Andrea Damiano
Onesal
Deloitte, the world’s largest consulting company, launched the global “Make Your Impact” campaign through Deloitte Digital. onesal was responsible for the design and animation of the campaign’s brand film, and our project played a role in showing, in an optimistic and compelling way, how today’s decisions can shape tomorrow’s actions, nurturing new technologies and demonstrating their impact to the world. Beginning with a green dot, a symbol of nature, we explored the dot from various perspectives, transforming it into abstract forms. As it changes shape, expands, and gives rise to new things, everything returns to the green dot.

People

Onesal Co. Ltd. PM A Ailin Brunner unverified Producer L Lucia Gutkin unverified Producer N Nahuel Salcedo unverified Director / Designer / Animator D Damian Sendin unverified Art Director / Designer / Animator D Damian Stricker unverified Animation Director / Designer / Animator M Martin Salfity unverified Designer / Animator J Juan Coria unverified Designer / Animator T Terao Kana unverified Designer / Animator K Koji Obara unverified Designer / Animator T Tomo Beddie unverified Designer / Animator D David Kvien unverified Designer / Animator A Andrea Damiano unverified Sound Design

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An exploration of the tactile textures of the natural world by Onesal What is ASMR? The Japanese art studio Onesal has launched a series of four short films that offer a fresh, visual approach to expressing ASMR. It is called Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is a subjective, euphoric experience characterized by a combination of imaginative emotions and electric-like tingling sensations. Covered in organic elements of vivid colors, natural sculptures set in landscapes that are at once strange and earth-like evolve and grow at a microscopic level in each film. Everything takes place across four otherworldly landscapes, categorized to closely examine interaction, movement, and evolution with surrounding elements. Each shot is composed using elements of nature, architecture, and time-lapse. The work examines textures and tactile elements that morph and interact in unreal environments. This endeavor began by balancing nature and design, and by blurring the boundary between simplicity and complexity in an abstract way.

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