An exploration of the tactile textures of the natural world by Onesal What is ASMR? The Japanese art studio Onesal has launched a series of four short films that offer a fresh, visual approach to expressing ASMR. It is called Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is a subjective, euphoric experience characterized by a combination of imaginative emotions and electric-like tingling sensations. Covered in organic elements of vivid colors, natural sculptures set in landscapes that are at once strange and earth-like evolve and grow at a microscopic level in each film. Everything takes place across four otherworldly landscapes, categorized to closely examine interaction, movement, and evolution with surrounding elements. Each shot is composed using elements of nature, architecture, and time-lapse. The work examines textures and tactile elements that morph and interact in unreal environments. This endeavor began by balancing nature and design, and by blurring the boundary between simplicity and complexity in an abstract way.

We were invited by Superunion to create an abstract opening film themed around holidays for BBC Two. We were responsible for part of the footage for a major campaign launched last year by Superunion and BBC Creative, and we shaped the central curve of the number “2” using thousands of pieces of confetti exploding like fireworks.

We created storytelling visuals about the impact and contributions that research from the University of Adelaide brings to the world, as well as animations that connect the key areas of research成果.

Onesal collaborated with Elastic to produce the promotional video for DELL’s new high-end laptop, the DELL XPS 13. Directed by Paul Mitchell, the concept was inspired by various elements based on CG simulations, including hair, sand, and vegetation. Focusing on the human iris, the piece expresses human reactions that emerge through the content. Under Elastic’s direction, Onesal was responsible for research and development, as well as CG production.

Deloitte, the world’s largest consulting company, launched the global “Make Your Impact” campaign through Deloitte Digital. onesal was responsible for the design and animation of the campaign’s brand film, and our project played a role in showing, in an optimistic and compelling way, how today’s decisions can shape tomorrow’s actions, nurturing new technologies and demonstrating their impact to the world. Beginning with a green dot, a symbol of nature, we explored the dot from various perspectives, transforming it into abstract forms. As it changes shape, expands, and gives rise to new things, everything returns to the green dot.

Under the concept of INTIMATE FUTURES, we participated in PAUSE FEST’s MOTION RESPONSE. The relationship between humans and science and technology has grown so close that it must now be redefined. We began by exploring this relationship in greater depth. We attempted to indirectly express what happens inside the human body when our relationship with one another is connected, establishing that relationship and ultimately completing an important bond. This process leads to emotions and sensations that are inherently human. Also, every shot was created with artificial and unreal elements. One of the main creative challenges of this project was conveying, as delicate and suggestive imagery, the idea of being an intimate presence as close as sexual intercourse. For this work, we carried out many viscoelastic fluid simulations. These were extremely difficult to keep stable, and we had to redo them many times, and in some cases discard shots altogether.

An unrestricted visual exploration commissioned by RIMOWA. Built on timelessness and eternity, we explored how each different material interacts with the others.

Onesal produced three IDs and one filler for Discovery Japan under the same creative direction. For each ID, we designed abstract 3DCG sculptures to express Discovery’s content, such as the changing meaning and new discoveries brought about by shifts in perspective. This project was incredibly enjoyable for us, and we gained a great deal through the production process.

At the University of Melbourne, we have a distinctive curriculum that enables students to gain a broader understanding of the world beyond their degrees. To make this possible, we created a beautiful film that abstracts a future full of possibilities. Rather than producing a manifesto film like most other universities do, we created art.