Original

Puppet Guts

2019

00:00:21

Description: Puppet Guts is an internal organ-shaped plush toy that can be inserted into hand puppets for play. When they are not being played with by humans, puppets are essentially “empty” and dead-like, but by stuffing them with cute Guts (internal organs), you can “breathe life” into them. We are currently running a Kickstarter crowdfunding campaign for mass production, so please support us! http://kck.st/2Gmt545

Promotion

Slack Japan

2018

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We produced a marketing campaign for Slack’s launch in Japan. We created 15-second TV commercials, online videos, posters, and other OOH materials for a multi-layered rollout. Using live action and motion graphics, we depicted the before-and-after of introducing Slack, expressing in a simple before-and-after format how Slack makes people’s work more efficient. We highlighted the platform’s features, such as bringing team communication and business apps together in one place and storing all conversations, decisions, files, and tools in Slack’s searchable archive. After this campaign was released, the number of users in Japan became second only to the United States, making a significant contribution to Slack’s growth in Japan.

2D animationAnimation

Go! Clay Car

2018

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When a clay-made “car” is scanned with the original 3D scanner, that car appears in the virtual town and starts driving with NISSAN’s latest technology. On the touch monitor, if you display a person in front of the car driving through the town, the car senses them and stops. And if a car has run out of charge and is parked in a parking space, touching the built-in charger lets it recharge. This content was designed so that people can enjoy learning about Nissan’s technology, “NISSAN INTELLIGENT MOBILITY.”

2D animationAnimationOriginal

Doodle Wars

2018

00:03:38

A game in which you draw a fighter jet on a card and place it on a monitor, where the fighter jet is scanned and battles against other fighter jets. The fighter jet's attack power, defense, speed, and other parameters, as well as its weapons, are determined by the color, size, shape, and other features of the fighter jet you draw, allowing you to create your very own fighter jet.

EventInstallationProjection mapping

Human Body NETWORK SYMPHONY

2018

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Description: For the special exhibition “The Human Body: A Challenge to the Mysteries,” held at the National Museum of Nature and Science in Ueno from March 13, 2018, we planned and produced the installation “Jintai NETWORK SYMPHONY.” Visitors can experience the beautiful, bustling “vast network within the human body” as revealed by the latest science. In conjunction with this exhibition period, we also produced special web content featuring a 3D simulation of the exhibit (PC only). You can experience the visualization as if you were actually inside “Jintai NETWORK SYMPHONY.” https://www.nhk.or.jp/kenko/jintai/networksymphony/

EventInstallation

Gogoro Road to Stardom

2018

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As a promotion aimed at appealing to younger audiences for the Gogoro S2 and Gogoro 2 Delight, electric motorcycles released in 2018 by Gogoro, which operates a shared electric scooter service in Taiwan, we produced “Gogoro Road to Stardom,” an experience that lets users create an original music video while riding a Gogoro. Inside the tunnel, we installed a massive LED floor, scooters, and mirrors on both sides. By having participants operate the handlebars and buttons, a variety of animations and background music were generated as interactive effects, creating an immersive experience in which visuals were projected across the entire tunnel like a kaleidoscope. The music videos created were edited so they could be shared on Instagram and could also be received by email. Gogoro Road to Stardom was exhibited in Taipei, Taichung, and Kaohsiung.

Projection mapping

I LOVE MAX MARA

2018

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I was responsible for the overall direction of the special exhibition “I LOVE MAX MARA” for the Italian fashion brand Max Mara. The I LOVE MAX MARA exhibition was held from October 26 to November 10, 2018, at Hankyu Umeda Hall in Osaka. The aim was to blend extensive archival materials telling the story of the brand’s history and meticulous craftsmanship with digital content. As the highlight of the event, we created a 5-meter-tall “teddy bear coat” using 3D scanning. When visitors selected a coat color, an animation inspired by that color was projected in 360° onto the giant coat via projection mapping. We also planned and developed a variety of other experiences, including a fashion show utilizing that installation and a digital installation in another area where visitors could create their own maxmaragram using their name.

Motion graphics

HELLO! NEW LOGO

2018

00:00:30

Commentary: As the external creative director of Mercari’s in-house “CXO Design Team,” which is leading the rebranding of Mercari, Japan’s largest flea market app, Masashi Kawamura joined the project and worked on the renewal of Mercari’s logo as his first assignment. The design and animation retain the brand identity of “the excitement of bursting out of a box,” while creating a simpler, friendlier logo mark that expresses Mercari’s vision of an open and fair marketplace. https://design.mercari.com/jp/hello-new-logo/

2D animationInstallation

Space Hoppers

2017

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“Space Hoppers” is a new trampoline attraction jointly developed with Namco. By leveraging projection mapping and sensing technology, it offers an experience as if you were taking part in a space race. A proprietary sensor detects the trampoline’s jumping position and approximate height, and this increases your speed as you hop along a course through outer space toward the finish line. You can experience it at “TONDEMI,” a next-generation indoor athletic facility that opened inside AEON Mall Makuhari Shintoshin.

EventInstallation

Flower Mirror

2017

00:00:37

In 2017, Daimaru celebrated its 300th anniversary. As part of the celebration, we planned and produced a mirror installation made of flowers gathered together as a symbol of gratitude to our customers and as a festive launching point toward the next generation. Approximately 800 movable motors controlled the opening and closing of some 3,000 petals filling an ellipse 5 meters long and 3 meters high, and sensors installed in the piece detected the presence of people standing before it, reflecting their forms like a mirror and also rendering programmed text and patterns.

3DCGInstallation

Arcimboldo Exhibition Installation

2017

00:00:54

At the “Arcimboldo” exhibition, which opened on June 20 at the National Museum of Western Art, we planned and developed an installation that lets visitors become part of the paintings of the brilliant court painter Arcimboldo. In connection with this, the development process of this installation was featured in the NHK General TV program “(^○^) Gammen White TV,” airing on Wednesday, July 5 at 19:30.

EventInstallation

7-Eleven Rhythm of Love

2017

00:01:58

We co-produced the installation “Robotic Clapping Wall” for 7-ELEVEN Taiwan’s CSR campaign “Rhythm of Love” with ADK Taiwan. Robotic Clapping Wall is an installation featuring a donation box placed in front of a wall equipped with 12 robotic hands. Each time someone makes a donation, the hands on the wall clap for the donor. These “clapping robots,” which produce realistic clapping sounds, were co-developed with Bye Bye World. We also created a campaign website where users could make and share their own original clapping rhythms. Robotic Clapping Wall was exhibited at 7-ELEVEN stores throughout the greater Taipei metropolitan area from November 10 to December 8, 2018. http://7-11rhythmoflove.com.tw/

AdvertisementEvent

Small World – The Google Translate Restaurant

2016

00:02:00

In Manhattan, New York, we planned and produced a pop-up restaurant to celebrate the 10th anniversary of Google Translate and introduce its new Word Lens feature. To give people a hands-on experience with Google Translate, we brought together notable local chefs and opened a restaurant that served a different free multinational cuisine each day. However, at this restaurant, all the menus and staff communicated only in languages other than English, so guests had to download and use Google Translate in advance in order to understand the multilingual menus and converse with the staff speaking various languages. Reservations filled up immediately, and the event became an experience where hundreds of guests enjoyed different cultures and foods while also discovering the app’s practicality.

AdvertisementInstallation

Nike Unlimited Stadium

2016

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As part of NIKE’s globally rolled-out Unlimited campaign, we were asked to create something bold and spectacular for the Olympic season, and produced “Nike Unlimited Stadium.” Based on the idea of an athletics venue where you can compete endlessly against yourself, inspired by the theme of Unlimited, we designed an interactive track stadium modeled on the shape of the sole of the Nike Lunar Epic Low Flyknit. LED screens were lined along the 200-meter track, allowing participants to race against their own avatars from one lap earlier, displayed on the screens. The event was held for two weeks in the heart of Manila, Philippines, open to the public. It was enjoyed by everyone who took part, and also received international acclaim, including winning the Grand Prix at the Clio Awards.

InteractiveTV

Kao TV

2015

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To help children aged 6 and up discover the possibilities of next-generation television, we produced the interactive educational program “Kao TV” in collaboration with NHK. “Kao TV” uses a technology called hybrid cast, allowing viewers to display the “faces” they create on television and make them sing. By installing a dedicated app on a smartphone and selecting their favorite “face parts” (such as eyes, nose, and mouth), the “face” they create jumps into the TV and starts moving. In the toilet episode, the face they drew becomes the toilet’s face, singing about everyday life in the toilet; in the green pepper episode, it sings about the life of a green pepper. The story was designed so that children could hear the true feelings of everyday objects around them. This program drew attention as the world’s first interactive, viewer-participation educational program, and it was also nominated for an International Emmy Award. http://www.nhk.or.jp/kaotv/

Music video

Namie Amuro “Golden Touch”

2015

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Music video for Namie Amuro’s song “Golden Touch.” By placing your finger on the screen, you can experience “Golden Touch,” which lets you pseudo-touch the world inside the video. We were asked to create a music video that would become a worldwide buzz, so that Namie Amuro’s music could be introduced not only to existing fans but also to a wider audience across Asia and around the world. Since the song title and lyrics were “Golden Touch,” we produced a pseudo-interactive music video in which simply placing your finger at the center of a PC or tablet screen makes it feel as if you are actually touching the objects on screen and causing them to change. In just a few weeks after the music video’s release, it was viewed more than 10 million times worldwide, achieving the original goal of becoming a worldwide buzz. As a celebration of that milestone and to express our gratitude to viewers, we also produced “Golden Touch – 10 Millions Views version,” which features Namie Amuro herself.

Music video

Deja vu | KAMRA

2015

00:02:52

We produced an interactive music video for “Deja vu,” a track from “Artificial Emotions,” the new album by KAMRA, an artist gaining attention in the electro music scene. This is a cutting-edge interactive video in which your own face changes in sync with the music. By visiting the special website and using your PC camera to capture yourself, the detected face is separated and transformed into a variety of forms in time with the song’s sequence. In the music video, your own face is given expressions and emotions by the music, turning the viewer themselves into an embodiment of the album’s concept, “Artificial Emotions.” Through this experience, viewers come to “deja vu” a slightly transformed version of themselves. https://kamra.invisi-dir.com/

2D animationAnimationEventInstallation

Doodle Zoo

2014

00:02:14

I created an installation where, when you draw an animal and stamp a heart, the animal pops out and comes to life right in front of you. On the pages of the notebook used to draw the animals, the names of the animals are written, and by following them, everyone draws the animals and together creates a zoo.