At the time, lyric videos were starting to get popular, and I wanted to make a music video with a stronger focus on text design, so I began developing the concept with the goal of creating something like an upgraded version of a lyric video. I thought lyric videos were effective for keeping people watching until the end, but I also felt that if we could make the experience feel a little deeper, people might want to watch it again and again, so I aimed to convert the lyrics into English with new interpretations included and give them more expression. Since many of the lyrics were abstract, I think the somewhat suggestive English translation worked pretty well.

Yorushika “Akane” Music Video In a certain town, a woman who gazes at the same scenery every day and a traveling man meet. It depicts a story in which their hearts cross in an uncertain world of dreams and reality.

A song that conveys the message, “Don’t compare yourself to others; just move forward at your own pace,” is paired with wind and a flowing collage space to express the “flow of life,” including its instability and detours. Based on the concept that life is a story found after moving through the city and taking in its nature, and that this is what shapes the self, the collage unfolds accordingly. While carrying the uplifting spirit fitting for the theme song of “King’s Brunch,” I hope it can offer comfort by saying, “It’s okay as you are, as long as you keep moving forward little by little.”

In September 2024, we directed and produced the opening and closing segments of Autobacs’ 50th anniversary ceremony held at Grand Cube Osaka. EL SQUAD appeared in the performance, which featured visuals projected on a transparent screen and was synchronized with lighting and laser effects.