**"Appo-kun and Appuppu"** is an animated short created for the TV Tokyo children's program Synapusyu. The film follows Appo-kun, a cheerful apple character, as he cycles through a variety of facial expressions and invites children and parents to join in a playful face-making game inspired by the Japanese expression “appuppu.” Imitating facial expressions is one of the most natural ways for infants and toddlers to engage with others. This work was designed around simple character shapes, repetition, and rhythm to encourage children to smile, imitate, and actively participate while watching. uwabami was responsible for the character design, animation, and direction. Rather than creating a passive viewing experience, the goal was to create a piece that encourages parents and children to make faces together and share spontaneous reactions through play.

We planned and produced a TV commercial for “Snow Sand,” a winter-only baked confection created by the sweets brand “SNOWS,” which launched in 2021. https://snows-winter.com/ As SNOWS’s first-ever commercial, we focused on how to bring the brand’s world to life on screen, and arrived at the idea of animating the works of printmaker Kazuyoshi Otani, whose art is also featured on the packaging, as faithfully as possible. By combining only the individual elements from Otani’s various print works, we depict the memory of a winter walk, with footprints as the protagonist. Designed to feel deliberately open and unhurried, the commercial offers viewers a slightly mysterious, relaxed moment when it airs among other information-heavy ads.

We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.