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To express mixed emotions, this is a story in a world that blends analog and digital elements, where a ghost makes its own choices and gradually finds happiness.

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A promotional video for a Yamanote Line takeover campaign aimed at increasing awareness of and encouraging app installs for “STOCK POINT for CONNECT,” a points investment app that lets users exchange points for stocks. The P-chan version features a points character, using motion graphics to depict points transforming into stocks and being returned to the city. The illustration version emotionally portrays the frustrations and worries of young people. The roulette version highlights a campaign that makes use of Yamanote Line beacons. By allowing users to experience investing in a simulated way through point-based asset management, the campaign aimed to raise awareness of investing. Targeting younger audiences, it promoted the image of something easy and simple to start. A Yamanote Line AD train takeover promotion was carried out.