One of three digital ad variations for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphics piece uses a subdued tone with an autumn/winter feel. Since the target audience is 23 and under, bright warm colors are used as the key palette so the overall look does not become too heavy. There are three musical versions, each arranged differently with influences from 2-step and future garage.

LIKI inc. Reel 2022~23

A TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” Following the 2020 teaser movie, we planned and produced the TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” together with Special Group. By depicting the lives of various people—such as those living with pets, a new dad, and a millennial couple watching Korean dramas—we expressed Uber Eats’ extensive selection and fast on-demand delivery service.

MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”