Description: We produced an advertising video for a two-day summit held in Kawasaki City, exploring and expanding the future of “the city” and “society.” To convey a sense of celebration for the city’s 100th anniversary while avoiding the stiff image often associated with municipal events, we created a colorful, pop-inspired video. By morphing the “100” in the 100th anniversary into the character “川” from Kawasaki, we made it easy to understand that Kawasaki City is celebrating its 100th anniversary, while also creating a visually engaging transition.

Tinder（ティンダー）水原希子CM動画

At The Open University of Japan, anyone with the desire to learn can begin from anywhere, regardless of academic ability. Students can study even a single subject in any field, whether in the humanities or sciences, and continue learning as far as they wish. Based on these features, and against the backdrop of current social trends and issues related to education, the phrase used in this promotion to express studying at the university is “a stage for learning.” The Open University of Japan was designed as a set for “a stage for learning” in blue tones. Actress Kanae Kimura narrates a story that begins with the first step into learning, while the changes that learning brings to life are expressed through fresh, vibrant “light.”