We created a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. With the concept “SOUNDWARDS / Toward great sound,” we expressed a simple yet powerful brand message through dynamic visuals and music: where the best sound resonates, the best people gather and the best spaces are born. A great live performance and the audience drawn to it create the ultimate atmosphere. We captured that sense of being irresistibly drawn in with dynamic camerawork, making extensive use of drones. The music was created by KAITO, also known as Hiroshi Watanabe, whose work is released worldwide through Germany’s largest record label. The film direction and DP were handled by Senzo Ueno, and the overall planning and production were a collaboration with the creative agency Drill.

Conceptually based on a “NEO faux Showa party,” with an emphasis on being utterly offbeat and bizarre. By incorporating a variety of forms of expression, the chaotic atmosphere was brought out more strongly.

MV / Direction & Produce