An animation created in place of gratitude and support for “Oginoya,” whose Nagano store closed.

A film commemorating the 10th anniversary of KARTE, a CX platform operated by PLAID Inc. We were responsible for the motion design of the motion graphics section. By using camera movement to follow extending lines, we aimed to express the company’s 10-year journey while creating a seamless and satisfying visual experience.

A lyric video in which the lyrics appear one after another throughout a cyberpunk city, on electronic signboards and elsewhere. It challenges itself to give every lyric reveal a gimmick, creating a beginning, middle, twist, and resolution within a game-like side-scrolling world. Almost all of the backgrounds are produced not in illustration software but in After Effects, by animating 2D shape layers (combinations of simple forms such as squares and circles), which gives the piece a distinctive sense of sterility. In the latter half, in keeping with the song’s theme of “minority,” the protagonist is shown moving relentlessly deeper into the city amid falling meteors and people fleeing in panic.